Brand Preference for Packaged Milk with Special Reference to VNR, TN

The book entitled "a study on brand preference for packaged milk with special reference to Virudhunagar" is a descriptive study aiming at assuming the level of consumer satisfaction and factors that had influenced the brand preference for packaged milk. The primary data was collected and suitably edited and tabulated using the simple percentage method. The association between certain preference and the dominant factors that influence brand preference for packaged milk in Virudhunagar. In conclusion, the researcher found the preferred brand of packaged milk and the factors which made to prefer the particular brand of milk.

Autorentext

Herr Seenivasagaperumal, Research Scholar in Commerce, Gandhigram Rural Institute - Deemed University. Er hat sein Studium mit M.Com und M.Phil im Virudhunagar Distrikt, Tamilnadu, Indien abgeschlossen. Er veröffentlicht regelmäßig Forschungsarbeiten und Artikel in verschiedenen nationalen und internationalen Fachzeitschriften.

Klappentext

The book entitled "a study on brand preference for packaged milk with special reference to Virudhunagar" is a descriptive study aiming at assuming the level of consumer satisfaction and factors that had influenced the brand preference for packaged milk. The primary data was collected and suitably edited and tabulated using the simple percentage method. The association between certain preference and the dominant factors that influence brand preference for packaged milk in Virudhunagar. In conclusion, the researcher found the preferred brand of packaged milk and the factors which made to prefer the particular brand of milk.