Brazilian Wine Industry

This book shows the Brazilian Wine Industry during the middle of first 2010 decade. Two studies are used. The first one describes the conditioning factors in the process of consolidation of Associação dos Produtores de Vinhos Finos do Vale dos Vinhedos (APROVALE). The second aims the analysis of the development of Wine of Brasil Integrated Sectorial Project from the behavioral approach of the process of internationalization of relationships networks. Both included a view of the internationalization process based on the approach of social networks of Nordic School International Business. This book is indicated to researchers and professionals who analyzes South Brazilian Wine Industry in english language.

Autorentext

Claudio Zancan è professore e ricercatore presso la Rete federale brasiliana di istruzione superiore. I suoi interessi di ricerca includono: innovazione, imprenditorialità, agroalimentare e commercio internazionale.