Breaking stereotypes: Inclusive fashion in women's magazines.

According to experts, women are the main subject of fashion advertisements, which has generated debates about beauty stereotypes and media bodies. Some authors focused in the first decade of the 21st century on the influence of advertising on the prevailing female prototypes. Moreover, due to the negative impact of extreme thinness on the eating behavior of adolescents, nowadays diversity has gained importance in society, and specifically in the fashion industry. For this reason, the study seeks to analyze the feminine features and aspects related to the predominant physical stereotypes in the communication of fashion brands in women's magazines (traditionally a key support in the sector's advertising investment) through interviews with professionals and the analysis of advertising and informative units in several leading magazines (Vogue, Elle, Cosmopolitan, Glamour and Telva).

Autorentext

Licenciada em Publicidade e Relações Públicas pela Universidade CEU Cardenal Herrera (CEU UCH) da província de Valência.