Wir verwenden Cookies und Analyse-Tools, um die Nutzerfreundlichkeit der Internet-Seite zu verbessern und für Marketingzwecke. Wenn Sie fortfahren, diese Seite zu verwenden, nehmen wir an, dass Sie damit einverstanden sind. Zur Datenschutzerklärung.
Breaking Up is Hard To Do
Details
Richard Caves (1998) states that dead business units
tell no tales (p. 8), and by extension one could
argue that dead business relationships also tell no
tales. However, it is the purpose of this book to
tell the tales of dead business relationships in hope
that other businesses can learn from their mistakes.
Business relationships are a vital part of business.
With the globalization of the economy businesses
will have some form of international contact. For
businesses with limited resources or no experience
often the most efficient means to expand their reach
overseas is to enter into a business relationship.
This study examined the variables most connected with
the propensity of business relationships to dissolve.
The results suggest that variables such as size of
the parent firms, political stability, market
sophistication, number of partners, number of CEOs in
the joint venture and average years of experience in
the host country all seem to have the greatest impact
on joint venture propensity to dissolve. The study
also offers several suggestions for business looking
to establish international joint ventures.
Autorentext
Jennifer A. Pope has a PhD in Marketing and International Business from the University of Texas-PanAm in 2003. She is currently a Marketing Professor at Grand Valley State University in Grand Rapids, Michigan. She has lived in England, Germany and Taiwan and regularly teaches marketing classes at a Berufsakademie in Germany.
Klappentext
Richard Caves (1998) states that "dead business units tell no tales" (p. 8), and by extension one could argue that dead business relationships also tell no tales. However, it is the purpose of this book to tell the tales of dead business relationships in hope that other businesses can learn from their mistakes. Business relationships are a vital part of business. With the globalization of the economy businesses will have some form of international contact. For businesses with limited resources or no experience often the most efficient means to expand their reach overseas is to enter into a business relationship. This study examined the variables most connected with the propensity of business relationships to dissolve. The results suggest that variables such as size of the parent firms, political stability, market sophistication, number of partners, number of CEOs in the joint venture and average years of experience in the host country all seem to have the greatest impact on joint venture propensity to dissolve. The study also offers several suggestions for business looking to establish international joint ventures.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09783639127140
- Sprache Englisch
- Größe H220mm x B220mm
- Jahr 2009
- EAN 9783639127140
- Format Kartonierter Einband (Kt)
- ISBN 978-3-639-12714-0
- Titel Breaking Up is Hard To Do
- Autor Jennifer A. Pope
- Untertitel The Dissolution of Business Relationships in the Global Marketplace
- Herausgeber VDM Verlag
- Anzahl Seiten 136
- Genre Wirtschaft