Breast Size in Advertising

With the continuous increase in breast augmentation surgeries, accompanied by numerous women's dissatisfaction with their current breast size, it is beneficial to consider the impact model breast size in advertisements, as well as breast size satisfaction, may have on consumers. The present study was undertaken to explore the effects of varying breast sizes in a print advertisement and women's breast size satisfaction on their attitude toward the ad, attitude toward the brand and purchase intention.

Autorentext

After graduating from Auburn University in 2003, Melanie worked for five years in corporate communications and marketing. She decided to return to school, and in 2010 she graduated from the University of Florida with a Master of Advertising. Shortly after graduating, Melanie moved to New York for a position in communications.