Brochureware and Beyond

Brochureware and Beyond examines how small business
owners work with web development consultants during
the process of designing and implementing a web site.
Four engagingly written, detailed case studies
illuminate how roles and responsibilities are
negotiated between business owner and web developer,
and analyze the influences shaping the content and
functionality of the end-product. The author argues
that to get beyond brochureware with their web sites,
small business owners and their web development
consultants need to think more strategically and work
more collaboratively.

Autorentext

Janene Carey has extensive work experience as an IT professionaland is co-owner of Hutchinson Software, a software developmentbusiness located in Armidale, Australia. Her Master of Economicsdissertation was awarded two university prizes. She is currentlycompleting a PhD in Writing.

Klappentext

Brochureware and Beyond examines how small business owners work with web development consultants during the process of designing and implementing a web site. Four engagingly written, detailed case studies illuminate how roles and responsibilities are negotiated between business owner and web developer, and analyze the influences shaping the content and functionality of the end-product. The author argues that to get beyond brochureware with their web sites, small business owners and their web development consultants need to think more strategically and work more collaboratively.