Building a Sustainable Business Strategy

Written for organizational leaders and business graduate students, this book is a great guide on planning and implementing a business strategy that will lead to success in the present without jeopardizing the future (Sustainable Business Strategy). The book is organized in three parts. The first part covers the principles of traditional strategic planning and strategic intent, and how to use best practices of the two types of strategies for competitive advantage. The second part of the book covers the complexity analysis of organizations. This analysis includes systems thinking, complex adaptive systems, and fitness landscape analysis using real business examples. Finally, the third part covers sustainability analysis and corporate social responsibility. What makes this third part special is that it includes perspectives of experienced business executives and scholar practitioners from USA, Canada, Australia, Europe, Asia, and the Caribbean. Whether you are a business student, practitioner, or scholar, you will find this book very helpful.

Autorentext

Originally from Guinea (West Africa), Dr. Moussa Berete is the third graduate of the prestigious D.B.A program of Walden University. He is an activate advocate of Corporate Social Responsibility (CSR) and is dedicated in demonstrating that CSR is not only ethical, but it can also increase revenues.Education: DBA, MBA, BS