Business Analytics Concepts

Business Analytics teaches students ( B.Com., B.B.A., M.Com., and M.B.A ) about analytical techniques, kinds, and applications across a variety of industries. This book describes the instruments used, why they are important, and how they are used in a variety of situations. This book includes Meaning, needs and importance, merits and demerits, types, History of Business Data Analysis, various situations in the business fields, etc.

Autorentext

Dr.P. Kumarasamy M.Com., M.Phil., PGDCA., Ph.D. -Associate Professor Dr.S. Viji B.Com M.B.A., M.Phil., PGDMM., Ph.D.- Professor Department of Commerce, Dhanalakshmi Srinivasan University, Samayapuram, Tamil Nadu, India. They have published more than 10 books & 50 research articles each ( Scopus & ABDC ) with 15 years of experience.