Business Cards as Communication

As a long-standing form of business communication,
business cards remain a highly viable communications
tool. This is particularly evident in business
settings where cards serve several functions,
ranging from introductory/identification mechanism
to reference tool to marketing medium. The
information gathered during the course of this study
was used to determine how and what business cards
communicate as well as to ascertain future viability
in light of advancing technology and electronics. In
short, the communicative aspects of business cards
those with strongest symbolism and meaning were
identified and discussed. Academics, practitioners
and students within the fields of communications,
marketing and public relations would find value in
the information gathered and presented.

Autorentext

Eric has more than 17 years of public-sector marketing/communications experience and maintains adjunct-faculty positions at two universities. He holds undergraduate degrees in English and Political Science, a master's degree in Marketing, an MBA and his doctorate in Communications and Information Systems.

Klappentext

As a long-standing form of business communication, business cards remain a highly viable communications tool. This is particularly evident in business settings where cards serve several functions, ranging from introductory/identification mechanism to reference tool to marketing medium. The information gathered during the course of this study was used to determine how and what business cards communicate as well as to ascertain future viability in light of advancing technology and electronics. In short, the communicative aspects of business cards-those with strongest symbolism and meaning-were identified and discussed. Academics, practitioners and students within the fields of communications, marketing and public relations would find value in the information gathered and presented.