Business Communication

Communication refers to a common ground of understanding. The two way communication process promotes co-operation and mutual understanding. It is a continuous process which mainly involves three elements- sender, receiver and message. It is the essence of management and aims to bring managerial effectiveness in an organisation. It acts as a basis for coordination in the organisation. It is essential for the quick and effective performance of the entire organisation. Communication is a key to the directing function of management. In lack of good communication skill, all the abilities become irrelevant.

Autorentext

Dr .Reeta Dwivedi is presently working as an Assistant Professor in Model Institute of Education and Research, Jammu, J&K, India. Dr. Sudhakar Dwivedi is an Associate Professor in the Division of Agricultural Economics & ABM, Faculty of Agriculture, SKUAST- Jammu, J&K. India.