Business Creation and Business Ethics

Creation of a new business is a multidimensional process. Basically, anyone can become an entrepreneur, but practically, entrepreneurship is a challenge which requires know-how, motivation, good luck, and obviously, a successful business idea . A good business plan is essential in order to make the business succeed. A realistic plan also helps to concertize the business operations and to find the best solutions for performing them. A business plan includes customer segmentation, competitor analysis, financial plans, as well as planning of marketing methods.This book is divided into three parts. Part one deals with how to create a business, part two governs the various requirements to operate business in Cameroon and part three deals with business ethics.

Autorentext

EYONG AKO is an expert in Human Rights and Human Resources Management. He is a holder of PhD in Msc. Master Degree in Human Rights, Master Degree in Intellectual Properties Law, Certified Forensic Investigator Professional in the International institute of Certified Forensic Investigation professionals INC (IICFIP) Kenya .