Business Dynamics in North America

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.

First book to discuss the 21st century economic relationship between the US and Mexico Addresses the blend of business management strategies with the impact of politico-economic factors on international trade Elaborates on the dynamics of competitive markets growing in the NAFTA region Includes supplementary material: sn.pub/extras

Autorentext

Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals.

Vladimir Zlatev is Associate Professor of Practice at Administrative Sciences Department of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal's special issue Applied Business AnalyticsOpportunities and Challenges Ahead (2015).

Inhalt

1. Overview: North American Trade and Economy.- 2 Industrial Policy and Trade Competitiveness in North America.- 3. Market Integration in NAFTA Region.- 4. Structural Growth in Trade.- 5. Venture Collaborations and Management.- 6. Market Volatility and Risk Factors.- 7. International Trade Policies and Development.- 8. Functional Strategies in Managing International Trade.- 9. Opportunities in International Trade Development.- 10. Globalization and Challenges Ahead.