Business English

Einen Vortrag auf Englisch halten? Meetings organisieren, E-Mails versenden, Kontakte pflegen und das alles in perfektem Business-Englisch? Redewendungen korrekt ins Gespräch einfließen lassen und dabei regionale Gepflogenheiten beachten?

Mit diesem umfassenden Werk gelingt es Ihnen, ihr Englisch zu verbessern und sich selbstsicher auf dem internationalen Parkett zu bewegen. Lernen Sie die wichtigsten englischen Vokabeln für den Arbeitsalltag und verleihen Sie Ihrer Aussprache den letzten Schliff!

Inhalte:

• Lesen und Üben zugleich: Das ganze Buch wurde in leicht verständlichem Englisch verfasst

• Telefonieren in englischer Sprache: Wichtige Phrasen und Tipps bei unerwarteten Anrufen

• Eine Verhandlung auf Englisch führen: Wie Sie bei Meetings punkten

• Von der Anrede bis zur Verabschiedung: Englische E-Mails schreiben leicht gemacht

• Kulturelle Unterschiede und false Friends: So vermeiden Sie typische Fehler

  Autorentext
  Jaquie Mary Thomas stammt aus Oxford (England) und ist als Diplom-Sozialpädagogin auf Erwachsenenbildung spezialisiert. Sie ist als "Teacher of English as a Foreign Language" zertifiziert und von dem International Cultural Institute (Portland, USA) in "Intercultural Foundations" ausgebildet. Ihr Institut "International Communication Training" berät und schult Mitarbeiter und Führungskräfte von internationalen Konzernen.

  Klappentext

  Das Buch enthält einen umfangreichen Wortschatz, wichtige Phrasen und Textbausteine in britischem und amerikanischem Englisch. Besonders wertvoll sind die sprachlichen und interkulturellen Tipps und Knigge-Regeln für das korrekte Benehmen im englischsprachigen Kontext. So gelingt Ihr Business auch auf internationalem Parkett.

Inhalte:

• E-Mails in English
• Phone Calls in English
• Presentations in English
• Meetings in English
• Negotiations in English

• False Friends in Business English

  Inhalt

  Teil 1: E-mails in English

An E-mail's Anatomy

• Subject Lines That Work
• Common Salutations and Openings
• Ending an E-mail
• Signatures and Disclaimers
• E-mail Techniques: about CC and BCC A Reader-friendly Approach

• When to Use E-mail and When Not?
• Structuring the Information
• Formal or Informal?
• Netiquette Guidelines
• How to Deal with Attachments Common Business Situations

• Requesting Information or Favours
• Hotel or Conference Enquiries
• Giving Enquiries
• Change of Address
• Appointments
• Invitations
• Sending Agendas and Minutes
• Refusing a Request
• Complaints
• Apologies
• Congratulations and Season's Greetings
• Thanks
• Payments and Reminders
• Making Offers
• Delivery and Incoterms
• Numbers and Currency Symbols Practical Reference

• Useful Vocabulary and Key Terms
• Abbreviations and Acronyms
• E-mail Features Teil 2: Phone Calls in English

Getting Started and Ending a Conversation

• Calling according to plan
• After the greeting
• I beg your pardon?
• Connecting people
• Answering the phone
• Ending a conversation Typical Situations and How To Deal with Them

• Taking and leaving messages
• Appointments
• Telephone spelling
• Taking down names and numbers
• Electronic addresses
• Answering machine and voice mail
• Mobile telephones Special Situations

• Conference calls
• International trade
• Sales and finances
• Travel enquiries
• A job interview by telephone Practical Reference

• Intercultural communication
• Pronunciation
• Telecommunications terminology
• Key terms: the company
• Telephone sources on the Internet
• Country codes and dialling codes for well-known cities Teil 3: Presentations in English

Preparation

• Developing an international viewpoint
• Preparing yourself, the person
• Putting yourself in your audience's shoes
• Organising facilities
• Your presentation structure
• How to prepare good slides Greetings and introductions

• What to say when you enter
• Introducing your presentation well
• Introduction components
• Dealing with handouts
• Taking care of technical problems Main section: skills and techniques

• Using your voice well
• Making transitions
• Explaining slides and diagrammes
• Business English terms
• Dealing with questions
• Handling interruptions and disturbances Ending your presentation

• Making a good finish
• Ending components
• Saying goodbye Useful examples

• Basic outline ‒ non-specific content
• Product presentation Teil 4: Meetings in English

Preparing a meeting

• Inviting people to a meeting
• Making meeting arrangements
• Rescheduling, cancelling or confirming a meeting
• Making the agenda
• Hands-on organisation Arriving at the meeting

• Arriving in reception
• Introducing oneself and others
• Small talk
• Setting up the meeting room Conducting a meeting

• Opening the meeting
• Guiding the discussion
• Bringing about a decision
• Closing the meeting The meeting itself

• Roles at a meeting
• Active participation and asking for more informatio
• Expressing agreement and disagreement
• Making suggestions and having your say
• Enquiring and resolving misunderstandings
• Diplomacy and politeness
• What to do in case of language problems
• Voting After the meeting

• Making the minutes
• Following up the meeting Special types of meetings

• Meetings with customers
• Negotiations
• Briefing and brainstorming
• Jours fixes and kick-offs
• Telephone conferences
• Literature Teil 5: Negotiations in English

Negotiating skills

• Preparation and planning
• Getting acquainted
• Opening phase
• Main phase
• Agreement phase
• Asking questions
• The art of listening
• When things get tough
• Tables, graphs or charts
• Telephone negotiating Cross-cultural negotiations

• Relation orientation
• Sociolinguistic influences
• Negotiating internationally
• Local negotiation techniques
• Strategic negotiating framework Country-specific negotiating

• Introduction
• China
• Czech Republic
• France
• India
• Italy
• Japan
• Netherlands
• Poland
• Russia
• Spain
• United Kingdom
• United States
• Cross-cultural differences
• Practical reference Teil 6: False Friends in Business English

False friends for beginners

• Different types of false friends
• Degrees of confusion
• Applying for a job
• Your CV
• The interview False friends in business communication

• On the telephone
• In e-mails
• In letters
• In meetings
• Making presentations
• Negotiating False friends on a business trip

• At the airport
• At a restaurant
• When shopping
• Small talk False friends in different departments

• Human resources
• Logistics
• Finance and accounting
• Sales and marketing
• Production Useful false friends to know

• Internet resources Teil 7: Appendix

Practical Reference

• Linguistic Characteristics
• Linguistic Differences: UK-USA
• English around the world
• Tables and Overviews

• Electronic Guidelines on Internet False friends game

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