Business Fundamentals

Writing books and especially "Business Fundamentals" has been an enjoyable experience. This books aims to underline some basic concepts of business management i.e. finance, Human Resource and marketing, while keeping in view some key determinants which are success or failure factors of small to large organizations. I expect that students and teachers will enjoy this book as it will help them to get understanding of key business concepts which is accompanied by detailed literature.

Autorentext

Khansa Zaman is a graduate of Management Sciences, Riphah International University (RIU) Pakistan. Khansa obtained her graduate degree of MS in Management Sciences from RIU and BBA degree from Fatima Jinnah Women University, Rawalpindi. She is an event organizer & researcher at Non-Profit Organization with publications in international journals.

Klappentext

Writing books and especially "Business Fundamentals" has been an enjoyable experience. This books aims to underline some basic concepts of business management i.e. finance, Human Resource and marketing, while keeping in view some key determinants which are success or failure factors of small to large organizations. I expect that students and teachers will enjoy this book as it will help them to get understanding of key business concepts which is accompanied by detailed literature.