Business Impacts of Web Accessibility

Universal access to information and communication technologies represents an indispensable prerequisite for people with impairments' equal participation in societal life. Despite legal regulations and economic advantages, accessible web sites are rarely implemented in private sector organizations. This book introduces a holistic, managerial approach to identify business impacts of web accessibility in three industry sectors. The findings of this case study research include organizations' experiences with web accessibility implementation and generate a sound basis for management decision recommendations. Moreover, a flexible business model for an Austrian web accessibility quality mark is introduced that facilitates and accelerates a national implementation.

Autorentext

The Author: Marie-Luise Leitner is a member of the E-business Group at the Department of Business Administration of the University of Vienna. She received her Ph.D. degree from the University of Vienna in 2009.

Zusammenfassung
«Das Buch von Marie-Luise Leitner ist ein wirklich umfassendes Werk zum Thema "Accessibility" (Barrierefreiheit) mit einer klaren Darstellung, warum sich Barrierefreiheit für Unternehmen "rechnet" bzw. welche Vorteile sie erreichen können. Lesenswert!» (Univ.-Doz. Dr. Siegfried Reich, HMD Praxis der Wirtschaftsinformatik)

Inhalt

Contents: Web accessibility - Case study research - Design for all - Innovation - Scenario analysis - Business approach - Quality mark.