BUSINESS INTEGRATION IN EMERGING MARKETS

The phenomenon of emerging market economies have
gained much attention from the global economy
perspective in recent years. Although economic growth
and various reforms restructure these markets, some
common characteristics differentiate them from
stabilised market economies .

This study examines the operational environment of
Western companies in Russia, focused on distribution,
supply management, organisation structures, human
resource management and forms of entry. Since the
general business environment has a great influence on
the business behaviour of companies, economic
factors, market and institutions, legal-political and
technical conditions are also observed. Moreover, the
situation on the Russian market is compared with
conditions in other emerging markets.

The general objective of this study is to identify
obstacles faced by Western companies operating on the
Russian market and to observe which strategies
companies tend to choose in order to cope with
certain difficulties.

Autorentext

The author was born in Belarus, but lives in Germany since 1993.She studied "Baltic Management Studies" at the Universtity ofApplied Sciences Stralsund in Germany. Extensive stays abroadwere: Russia, Great Britain, Switzerland, Australia.

Klappentext

The phenomenon of emerging market economies havegained much attention from the global economyperspective in recent years. Although economic growthand various reforms restructure these markets, somecommon characteristics differentiate them fromstabilised 'market economies'.This study examines the operational environment ofWestern companies in Russia, focused on distribution,supply management, organisation structures, humanresource management and forms of entry. Since thegeneral business environment has a great influence onthe business behaviour of companies, economicfactors, market and institutions, legal-political andtechnical conditions are also observed. Moreover, thesituation on the Russian market is compared withconditions in other emerging markets.The general objective of this study is to identifyobstacles faced by Western companies operating on theRussian market and to observe which strategiescompanies tend to choose in order to cope withcertain difficulties.