Business Intelligence

The aim of this work is to show the benefits of Business Intelligence - BI. To understand the ways in which BI tools are used in companies from different sectors of the economy. It aims to make the term Business Intelligence known and to demonstrate the competitive advantages of using these tools. To this end, a study was carried out on subjects such as: data analysis; BI tools and methodologies; strategic management; decision-making and competitive advantage. To conclude the study, a field survey was carried out with 80 professionals from the job market.

Autorentext

JOSÉ IESCA RODRIGUES: Professor an der FEA/PUC. Doktortitel in Bildung - Neue Technologien und Master in Betriebswirtschaft von der PUC/SP.ANA CAROLINA FREIXA MATSUSHIGE: BA in Betriebswirtschaftslehre von der PUC/SP. EDINEIDE MARIA DE OLIVEIRA: Doktortitel in Sozialwissenschaften von der PUC/SP. Master in Verwaltung. Wirtschaftswissenschaftler. Koordinatorin und Universitätsprofessorin.