Business Management and the Competitiveness of the Mypes of Sicuani

The objective of this study was to evaluate the relationship between business management and the competitiveness of MSEs in Sicuani during 2023. Using a quantitative approach and a non-experimental design, 354 MSEs were surveyed out of a population of 4425 active enterprises. Cronbach's alpha coefficients were 0.880 for business management and 0.827 for competitiveness, indicating high reliability. The results revealed a significant positive correlation (Kendall's Tau_b of 0.482). 70.6% of the entrepreneurs implement efficient management, with efficiency averages of 54.2% in planning, 52.0% in organising, 49.7% in directing and 48.6% in controlling. The average competitiveness was 3.73, confirming a positive relationship between business management and competitiveness, which supports the hypothesis put forward. In conclusion, it is established that there is a relationship between business management and competitiveness in the MSEs of the district of Sicuani.

Autorentext

Jhon Ronald Puma Rimachi estudou contabilidade numa universidade de renome, onde obteve um mestrado em administração de empresas, onde aperfeiçoou as suas competências em gestão e liderança empresarial, tendo também dedicado tempo à docência no ensino superior, partilhando o seu vasto conhecimento e experiência com as novas gerações.