Business Management Research in Reality

This book provides an introduction to the skills necessary for conducting or writing applied business research projects. It is written for two audiences: postgraduate students in business research and practitioners wishing to know more about current issues in the context of business research, or those who need a practical, yet theoretically sound, reference. This book differs in many important ways. Each article on quantitative methods describe key theoretical choices and how these are executed in various statistical tools like IBM SPSS Statistics, E-Views and SmartPLS respectively. All the articles are written in a comprehensive approach so that the readers could easily grasp the information that is introduced. Each article demonstrates the application of a quantitative method. This book is concise, focusing on the most important aspects that academicians, researchers and even postgraduate students should be aware. We hope readers at every level will be able to benefit fully from this book in their efforts to realise their aims and hopes through research activities and self-development in this era of globalisation and life-long learning.

Autorentext

Dr. Irfah Najihah Basir Malan ist derzeit als leitende Dozentin und Koordinatorin (Indexierte Publikationen) an der University Teknologi MARA Cawangan Melaka, Kampus Bandaraya Melaka tätig. Mit über 7 Jahren Erfahrung im Hochschulbereich umfasst ihr Fachwissen die Bereiche Lehre, Forschung und Branchenpraktiken im Finanzwesen.