Business Plan for Entry in the Energy Metering Industry in Spain

The Master Thesis deals with the definition of a strategy for entering in the energy metering industry in Spain. Z-SOMMER ESPAÑA will be a new company providing the Iberian electricity utilities a reliable, innovative, high technology alternative for energy data transmission & collection, metering automation, energy data management and system integration. The business case is analyzed in a methodological approach in form of a business plan. Chapter 1 introduces briefly the company, its project and goals pursued with them. In chapter 2 the market analysis outcome for Spain, including exogenous, customer and competitor analysis, are detailed. In chapter 3 the strategic planning is faced with depending on the aforementioned overview. In chapter 4 contents of marketing and sales planning for the strategic planning described under chapter 3 are proposed. Moreover the financial planning and legal regulations are presented in chapters 5 and 6. The outcome of the business plan and project status, are highlighted in chapter 7 ending with conclusions in chapter 8.

Autorentext

Patricia Carolina Zumaeta-Sommer (Valenzuela) was born in Lima, Peru. She is Master of Business Administration from the Steinbeis- Hochschule Berlin, Germany, and from CENTRUM Business School in Lima. She is Diplom Informatik from the Karlsruhe (TH) University, Germany, and Computer Sciences Engineer from the Catholic University of Peru (PUCP)