BUSINESS RESEARCH METHODS

The book titled "Business Research Methods" aims to provide readers with the essential information and practical tools required to succeed in the field of business research.The book is organized into five extensive sections:1. Introduction to Research: This section establishes the foundation by examining the fundamental principles of business research. 2. Research Design: This section focuses upon the structure and plan of the research process. It encompasses a range of research designs, such as exploratory, descriptive, and causal research. Readers will acquire the knowledge and skills necessary to develop research questions, hypotheses, and choose suitable research methodologies . 3. Data Collection: This module offers a thorough examination of qualitative and quantitative data analysis techniques.4. Data Analysis: This module offers a thorough examination of qualitative and quantitative data analysis techniques.5. Report Writing: This resource provides instructions on the organization and composition of research reports.

Autorentext

Dr. Anju Rohilla, Assistant Professor, Faculty of Management and Commerce, SRM University, Delhi NCR, India.Dr. Priya Jindal, Associate Professor, Chitkara Business School, Chitkara University, Punjab, India.