Business Schools post-Covid-19

Since the world's first business school was established in 1819, business schools have continued their path in higher education without facing existential metamorphoses. Covid-19, however, has accelerated business schools' digital transformation, calling into question the concept of business school itself.

It all began when the world's first business school, the European School of Commerce Paris (ESCP), was established in 1819. Criticism notwithstanding, business schools have since continued their path in higher education without facing existential metamorphoses. Covid-19, however, has accelerated business schools' digital transformation, calling into question the concept of business school itself.

Business schools are in a new competitive landscape and profound structural changes seem inevitable. This concise text offers insights into how business schools should rethink their approach to management education, differentiate themselves from new players in the higher education market, and find innovative ways of doing things. The book is a survival toolkit for leadership teams across the world. It examines the rationale of business school and how it has evolved. The purpose of research is explained, and the teaching of management is explored. Kaplan analyzes the current business model in the digital environment. He looks at the business of accreditations and rankings and branding and community-building as strategies to address competition. The book concludes by looking at change leadership at business schools.

It will interest both leaders of established academic institutions and alternative educational providers from edtech and big tech planning to enter the management education market.

Autorentext

Andreas Kaplan is a globally recognized and widely published higher education expert with more than 15 years of leadership experience in academia. Currently President and Dean of Kühne Logistics University, Germany, Kaplan previously held the positions of Rector and Provost at ESCP Business School, Sorbonne Alliance.

Inhalt

List of abbreviations

List of figures and tables

Author biography

Foreword: Business Schools' Survival Blueprint

The Business School's Rationale and Raison d'Être

1. History Repeating

2. Different, but Same-Same

3. Stakeholder (a)Symmetry

   Seemingly at Stake: The Business of Business Schools

4. Competition: Alarmingly Augmenting

5. Cursor: Business vs. School

6. Cost: Choice and Complexity

   Business Schools' Deep Dive into Digital Disruption

7. Moving Many Mindsets

8. Simplicity of Sense-Making

9. Research Teaching Paradigm Shift

   Management Research: Overrated? Or Underexploited?

10. Initial Idea and Original Purpose

11. Regrettable Reality and Current Predicament

12. Vital Vision and Future Potential

    Teaching Management: Tough Mission?

13. Time and Experience

14. Science and Practice

15. Disciplinary and Interdisciplinary

    For What it's Worth: B-School Accreditations and Rankings

16. Accreditations Analyzed

17. Rankings' Intention and Impact

18. To Improve, Not to Impress

    Business Schools: Spot Your Niche and Point of Difference

19. Brand Differentiation and Positioning

20. Brand Coherence and Consistency

21. Brand Advocates and Ambassadors

    Business Schools' Survival Based on Bonding and Building

22. Community Building Offsets Competition

23. Work > Retire

24. Buildings: Beyond Mere Brick-and-Mortar

    Top Leadership's Trouble in Taking the Lead

25. Vision and Venture

26. Academia and Management

27. (Em)Power and Motivate
    Afterword: It's [about] the Student, Stupid!