Business Strategies of Multinational Fast Food in Pakistan

This research is based on finding consumer preferences for multinational fast food companies on the bases of various factors that we have covered in our questionnaire. These factors are key players and main jest of this research. We are also trying to find out cultural and social influences on consumer tastes and preferences. The research is limited to multinational fast food companies outlets within Karachi.

Autorentext

Rukhsar Ahmed hat an der Universität Karachi promoviert und an der University of Edinburgh, dem British Film Institute und der Harvard Law School der Harvard University, USA, promoviert. Derzeit ist er Senior Most Professor an der SZAB University of Law und Gründungsdekan der SMI University. An dieser staatlichen Universität hat er auch als amtierender Rektor fungiert.