Captive Import
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Details
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Captive import is an automobile marketing term denoting a foreign-built vehicle that is sold and serviced by a domestic manufacturer through its own dealer distribution system. The foreign car may be produced by a subsidiary of the same company, be a joint venture with another firm, or acquired under license from a completely separate entity. The brand name used may be that of the domestic company, the foreign builder, or an unrelated marque entirely (this is one type of badge engineering). This arrangement is usually made to increase the competitiveness of the domestic brand by filling a perceived "hole" in its model lineup, which it is either not practical or not economically feasible to fill from domestic production. Captive imports are often aimed at the lower end of the market, but this is not always so.
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GarantieWeitere Informationen
- Allgemeine Informationen
- GTIN 09786131650611
- Anzahl Seiten 84
- Genre Fahrzeuge
- Editor Frederic P. Miller, Agnes F. Vandome, John McBrewster
- Herausgeber Alphascript Publishing
- Größe H220mm x B220mm
- EAN 9786131650611
- Format Fachbuch
- Titel Captive Import
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