Case studies in International Management

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Details

This book is an opportunity to revisit the importance of culture in shaping internationalization strategies for organizations. The book offers case studies drawn from recent events and corresponding to real situations. These case studies contribute to a better understanding of Internationalization Strategies and the impact of culture on decisions made by managers or business owners. The book includes five cases.This book approaches Culture as "a set of meanings, values and beliefs of a collective nature and endowed with a certain durability which characterize a group of individuals on national ethnic or other bases, and guide their behavior" Faure and Rubin, 1993. This book is an essential resource for academics and students of international management and International business. It also has significant value for practitioners and entrepreneurs who decide to internationalize their businesses abroad. This book is edited by Hakima Lakhdari (HEC Montréal) and Ekaterina Turkina (HEC Montréal).

Autorentext

Hakima Lakhdari and Ekaterina Turkina are at HEC Montréal Canada.

Weitere Informationen

  • Allgemeine Informationen
    • GTIN 09786200788917
    • Sprache Englisch
    • Größe H220mm x B150mm x T8mm
    • Jahr 2020
    • EAN 9786200788917
    • Format Kartonierter Einband
    • ISBN 620078891X
    • Veröffentlichung 11.03.2020
    • Titel Case studies in International Management
    • Autor Hakima Lakhdari , Ekaterina Turkina
    • Untertitel International management
    • Gewicht 197g
    • Herausgeber LAP LAMBERT Academic Publishing
    • Anzahl Seiten 120
    • Genre Betriebswirtschaft

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