Cases in Public Relations Management

The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore.

Autorentext

Patricia Swann, former Dean of the School of Business and Justice Studies, is Distinguished Professor of Public Relations and Management at Utica College, U.S.A. She is Executive Director of the Raymond Simon Institute for Public Relations and Journalism and former Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication.

Klappentext

The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore.

Inhalt

1. The Professional Landscape 2. How to Get the Most from Case Studies 3. Social Responsibility, Ethics, the Law 4. Media Relations 5. Crisis Communication Management 6. Consumer Relations 7. Financial Communication and Investor Relations Appendices ****