Celebrity Endorsement : In Indian Context

This Book "Celebrity Endorsement: In Indian Context" is a research conducted in India only and showing analysis of different factors which affects consumers buying behavior. Although this study is conducted in India but we can Generalize these results as consumers thinking is somewhere same whether they belongs from any country or region .This book can be a great help if someone want to explore or working on celebrity endorsement aspect of Marketing and Advertisement.

Autorentext

Dr. M. B. Rajpur (geb. 1990) schloss 2013 sein Studium der Veterinärmedizin und des AH-Bereichs an der Sardarkrushinagar Dantiwada Agricultural University (SDAU), Gujarat, mit einem Bachelor of Veterinary and AH Extension ab. Seinen Master of Veterinary and AH Extension erlangte er 2015 an der Sardarkrushinagar Dantiwada Agricultural University (SDAU), Gujarat. Seinen Ph.D. (Veterinärmedizin und AH Extension) erlangte er 2023 an der Kamdhenu University, Gujarat.

Klappentext

This Book "Celebrity Endorsement: In Indian Context" is a research conducted in India only and showing analysis of different factors which affects consumers buying behavior. Although this study is conducted in India but we can Generalize these results as consumers thinking is somewhere same whether they belongs from any country or region .This book can be a great help if someone want to explore or working on celebrity endorsement aspect of Marketing and Advertisement.