Childhood dream: entrepreneur

Self-employment is essential in Germany for maintaining a healthy, functioning market economy. However, demographic change threatens to further reduce the proportion of self-employed people in the workforce. To prevent this, this form of employment must be made accessible to other groups than before. Therefore, based on behavioural and media impact research, a study was conducted to investigate the possible influence of consuming media that offer contact with professional self-employment on the intention to become self-employed.

Autorentext

Alexander Heimer jest m odym przedsi biorc , którego kariera ju teraz charakteryzuje si wspó prac z takimi firmami jak VW, BMW i Gazprom. Do tego dochodz równie kooperacje z popularnymi programami telewizyjnymi, takimi jak Let s Dance (RTL) i ESC (ARD). Döwiadczenia zdobyte w IJK Hannover doprowadzi y go do powstania niniejszej pracy empirycznej.