China as a Market for Austrian Automotive Suppliers

Based on the experience of several international
automotive companies on the Chinese market, the aim
of this study is to show which problems those
companies encountered, what are the risks and
challenges of entering the Chinese market and
finally to make some recommendations for the
Austrian automotive companies willing to expand to
China in the future. Who are the main competitors?
What is the business practice at the automotive
market in China? Where are the best chances to find
buyers for your product? Where to find business
partners? How is the business outlook of the
automotive industry in China? For this purpose, a
few Austrian automotive supplier companies already
present in China have been selected and described in
the second part of this study. Through their
experience and experience of other foreign
companies it is described how they managed to enter
the Chinese market and which marketing strategies
they had chosen.

Autorentext

Valeria Kollarova - Commerce at Vienna University of Economics and Business Administration, working experience in Audit and Tax.

Klappentext

Based on the experience of several international automotive companies on the Chinese market, the aim of this study is to show which problems those companies encountered, what are the risks and challenges of entering the Chinese market and finally to make some recommendations for the Austrian automotive companies willing to expand to China in the future. Who are the main competitors? What is the business practice at the automotive market in China? Where are the best chances to find buyers for your product? Where to find business partners? How is the business outlook of the automotive industry in China? For this purpose, a few Austrian automotive supplier companies already present in China have been selected and described in the second part of this study. Through their experience and experience of other foreign companies it is described how they managed to enter the Chinese market and which marketing strategies they had chosen.