China Goes West

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

Contains illuminating insights from high profile CEOs from both China and the West Experienced author: Joel Backaler can offer unique perspective as a Westerner whose career has been centred in China

Autorentext
Joel Backaler is a Director at Frontier Strategy Group, a contributing columnist for Forbes, and a member of the National Committee on United StatesChina Relations. Following a Fulbright Fellowship in Taiwan and advanced Mandarin study at Tsinghua University in Beijing, Backaler worked with Atos Consulting's China state-owned enterprise practice in Beijing. During his subsequent career with Frontier Strategy Group, Backaler was part of the founding team of its Asia Pacific office in Singapore.

Backaler is an award-winning blogger at TheChinaObserver.com and frequent contributor to mainstream global media outlets. He has lectured at Princeton University, testified before the U.S.-China Economic and Security Review Commission, and regularly speaks at international events.
Backaler, a fluent Mandarin speaker, has worked and lived in Beijing, Shanghai, Taipei, and Singapore. He currently lives in Washington DC with his wife Qian.

Inhalt

1. An Introduction to Chinese Companies 2. Fleeing the Great Game 3. The Unprepared 4. The Assets 5. The Explorers and Buyers 6. The Danger 7. The Opportunity 8. The Response