Click Catalyst: Understanding & Optimizing Online Search for Marketers

Click Catalyst: Understanding and Optimizing Online Search for Marketers - An Empirical Approach" is a comprehensive guide delving into the intricate realm of digital marketing, with a specialized focus on the dynamics of online search. Crafted for marketers, business professionals, and enthusiasts alike, this book is not merely a theoretical exploration but a practical journey grounded in empirical research.The key features of the book include an empirical journey that unravels the complexities of online search through real-world data, a transparent exploration of the research methodology ensuring the reliability of findings, a detailed breakdown of data analysis methods and interpretations, and finally, key insights and actionable takeaways to optimize online search and elevate digital marketing strategies.Designed to cater to a diverse audience, from seasoned marketers to those new to the field, "Click Catalyst" offers a unique blend of empirical insights and practical applications.

Autorentext

Dr. Muffadal KatheriaBE (Mecatrónica), PGDIT, MBA (Marketing), Doutoramento.Prof. (Dr.) Mamta BrahmbhattProfessora e Directora (DBI)B.K. School of Business Management, Guj. Uni.BBA, DCA, MBA, MCom, PhD, UGC_NET (Mgt), GSLET(Commerce), PGDRM, Certificação em SPSS.