Cluster Development: A Research Journey of Taking Foundry to Dairy

This book on Cluster Development is basically a narration by the author of his project journey wherein he prepared a frame work for an industrial cluster based in Haryana state of India to explore business opportunities in another state of India called Gujarat. This book has presented the theory of cluster development in a very practical manner it is practical because here the information has been documented in steps through which the author himself passed when he started to work on this project.As a management scholar and practitioner one can infer the basic and practical understanding of certain management concepts like B2B Business, Strategy for expansion, Development Communication, Marketing and overall Cluster development from this book. Cluster Development is a positive step in the direction of Make in India because there is a need for Indian industries to get robust and integrated.

Autorentext

Prashant Pareek ist ein von der All India Management Association (AIMA), Neu-Delhi, akkreditierter Management-Lehrer (AMT). Er ist derzeit mit der Amity Global Business School, Ahmedabad, Gujarat, Indien, als Assistenzprofessor im Bereich Marketing assoziiert, er ist ein NET-qualifizierter Dozent der University Grants Commission und arbeitet an seiner Promotion