Cognition of Competitive Environments: A Strategic Group Analysis

This study investigates the concept of strategic groups from a cognitive perspective. The aim of this research study was to identify and examine the differences and similarities of managerial cognitions of competitive environments from a strategic group perspective, by investigating closely two distinctive and different strategic groups; the Big Four players in the industry and the Internet-based new entrants. As such, it investigates the effect of such cognitions on strategic group dynamics and evaluates the impact of these managerial perceptions on member firms structure, competitive behaviour and performance and profitability. In the process of doing so, it discusses the dynamics of competitive landscapes and provides guidance to decision makers of what to do in order to ensure organisational strategic fit and competitive advantage(s). The book is relevant to anyone who wishes to increase their understanding in the area of business strategy and it is particularly useful to decision makers in the context of business.

Autorentext

Dr George Panagiotou PhD, MBA, BA (Hons), PGCE(HE)Held a wide range of posts in a variety of organisations at senior management level both in the UK and abroad. Is currently a senior lecturer in business strategy at London Metropolitan University, an external examiner for Hertfordshire University and a reviewer for the Management Decision journal