Commercializing Religion: Mixing sacred with profane

Commercializing religion mixing sacred with profane is a retort to the practice of amalgamating religious symbolism and holy iconography in marketing messages and promotional communications. To create a desire in audience religion is being used as tempting concept to convert possible audiences into buyers and consumers. This reveals current standing of creed and religion in our society. This research is an enquiry in relationship between religion, sacred imagery and attitude towards religious iconography.

Autorentext

Waseem Hussain Sandhu was born in Gujrat, Pakistan in 1984. He received his degree in B.S Computer Engineering from CIIT Lahore, Pakistan in 2007. In 2010,he received his M.Sc Degree in Electrical Engineering (specialized in Telecommunication) from Blekinge Institute of Technology,Sweden. His area of interest include Telecommunication Systems.

Klappentext

"Commercializing religion - mixing sacred with profane" is a retort to the practice of amalgamating religious symbolism and holy iconography in marketing messages and promotional communications. To create a desire in audience religion is being used as tempting concept to convert possible audiences into buyers and consumers. This reveals current standing of creed and religion in our society. This research is an enquiry in relationship between religion, sacred imagery and attitude towards religious iconography.