Communicating Genetics

Explores how genetics is visually communicated to the public
Challenges readers to consider the implications of how genetics is visualised in popular science
Examines the historical development of scientific representations of genetics to the public

Explores how genetics is visually communicated to the public Challenges readers to consider the implications of how genetics is visualised in popular science Examines the historical development of scientific representations of genetics to the public Includes supplementary material: sn.pub/extras Includes supplementary material: sn.pub/extras

Autorentext
Han Yu is professor of technical communication at Kansas State University, USA. Her research interests include scientific/science communication, visual rhetoric, and intercultural communication. She is author of The Other Kind of Funnies: Comics in Technical Communication and co-editor of Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication.

Inhalt
Chapter 1 Introduction: Visualizing Genetics for Public Readers.- Chapter 2 The Photographic View: Observational Record and Symbolic Excess.- Chapter 3 The Microscopic View: Miniscule Science and Art.- Chapter 4 The Illustrated View: Iconic Explanations and Figurative Metaphors.- Chapter 5 The Code View: Cracking the Genetic Code of Life.- Chapter 6 The Graph View: Navigating Big Data Science.- Chapter 7 The Structural View: 2D Realities and 3D Possibilities.- Chapter 8 Conclusion.