Communication campaign of the daily newspaper with public capital: CT-Online

Communication today remains a field of action that brings together at least two interlocutors. But can we situate the second interlocutor in a situation where we have just a reader and his newspaper? It would be difficult to answer just at a glance; however this newspaper reader is facing several speakers who address him by signs, symbols or different languages recorded in the daily newspaper. This is the case of advertisements, legal information or special mentions that interest the public. From July to August 2015, we conducted a study at SOPECAM (Société de Presse et d'Editions du Cameroun based in Yaoundé) and the elements obtained at the end of this study have been recorded in this manuscript. You will find in this work, a little of its history, its way of life, its structuring and its marketing organization. But if you should keep in mind a few lines of this book, I would invite all the Publication Directors of the press agencies to zoom in on the communication campaign of the daily newspaper with public capital: Cameroon Tribune Online.

Autorentext

Amour Joel Ombassa é um apaixonado pelo marketing digital e tem muitos anos de experiência na área da comunicação. Com um mestrado em Relações Internacionais, o autor aborda as várias mudanças do marketing tradicional na era digital, dirigindo-se a profissionais e académicos.