Communication, Culture and Social Change

Drawing on the culture-centered approach (CCA), this book re-imagines culture as a site for resisting the neocolonial framework of neoliberal governmentality. Culture emerged in the 20th Century as a conceptual tool for resisting the hegemony of West-centric interventions in development, disrupting the assumptions that form the basis of development. This turn to culture offered radical possibilities for decolonizing social change but in response, necolonial development institutions incorporated culture into their strategic framework while simultaneously deploying political and economic power to silence transformative threads. This rise of culture as development corresponded with the global rise of neo-liberal governmentality, incorporating culture as a tool for globally reproducing the logic of capital. Using examples of transformative social change interventions, this book emphasizes the role of culture as a site for resisting capitalism and imagining rights-based, sustainable and socialist futures. In particular, it attends to culture as the basis for socialist organizing in activist and party politics. In doing so, Culture, Participation and Social Change offers a framework of inter-linkage between Marxist analyses of capital and cultural analyses of colonialism. It concludes with an anti-colonial framework that re-imagines the academe as a site of activist interventions.

Uses a culture-centered approach (CCA) that aims to achieve structural transformations of neoliberalism through the framing of alternative economic and political structures Provides a comprehensive map of social change communication and a review of Marxist social change communication discourses Concludes with a chapter that seeks to reimagine the role of the academic and their relationships with activists and communities at the margins of society

Autorentext
Mohan Dutta is Dean's Chair Professor and Director of the Center for Culture-Centered Approach to Research and Evaluation (CARE) in the School of Communication, Journalism and Marketing at Massey University, New Zealand. His research and activism explore the interplays of cultural voice, Marxist organizing, indigenous resistance, and movements against neoliberalism.

Inhalt

Chapter 1: Introduction: A framework for communicating social change.- Chapter 2: Development, Dominance, and Communication.- Chapter 3: Marxist Social Change Communication.- Chapter 4: Culture and Social Change Communication.- Chapter 5: Technologies for Development and Social Change.- Chapter 6: Culture-Centered Approach to Communication for Social Change.- Chapter 7:Social Change Communication as Academic-Activist-Community Partnerships.