Community Marketing

The concept of using communites to foster sales of a
product or service is nothing new - but new
communication tools opened the door for better
targeting and therefore higher efficiency in this
form of marketing. The more emotions the product or
service marketed causes, the more a community reacts
to it. Holidays, or tourism in general, cause
without a doubt a variety of emotions - which
makes it predestinated for the usage of Community
Marketing. This book describes the different forms,
background and effects of Community Marketing in
general and the usage for tourism marketing in specific.

Autorentext

Sebastian Unger, 26, studied
Tourism Management at the IMC University of Applied Sciences in
Krems, Austria.

Klappentext

The concept of using communites to foster sales of a
product or service is nothing new - but new
communication tools opened the door for better
targeting and therefore higher efficiency in this
form of marketing. The more emotions the product or
service marketed causes, the more a community reacts
to it. Holidays, or tourism in general, cause
without a doubt a variety of emotions - which
makes it predestinated for the usage of Community
Marketing. This book describes the different forms,
background and effects of Community Marketing in
general and the usage for tourism marketing in specific.