Competing against Multinationals in Emerging Markets

Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

Autorentext
Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.

Inhalt

1. Introduction 2. Spur Tree Spices 3. Yono Industries 4. Island Moldings 5. Hot Mama's 6. Perishables Jamaica Ltd 7. Caribbean Flavors and Fragrances 8. Conclusions and Lessons Learnt