Competitive Intelligence and Business Strategy

The importance of competitive intelligence and its connection to business strategy is explored. The book emphasizes the significance of achieving a competitive advantage in today's competitive business environment.The resource-based approach is presented as a key framework for developing a sustainable competitive advantage. Highlighting the need for organizations to identify and evaluate their tangible and intangible resources. These resources, such as physical assets, financial capabilities, human capital, and intellectual property, play a crucial role in shaping an organization's competitive capabilities.Furthermore, it discusses the intersection between competitive intelligence and business strategy at the business level. Business-level strategies are essential for organizations to exploit their core competencies and gain a competitive advantage in specific product markets. The alignment of business-level strategies with functional-level strategies is crucial for achieving organizational goals.Overall, the book underscores the significance of competitive intelligence in shaping effective business strategies.

Autorentext

Love Ugbedeojo Okpeke's career has revolved around insights and big data, which she is very passionate about. She has years of experience working for B2B SaaS/ technology companies as a Financial Analyst, and then a Business Insights Analyst; helping to improve business outcomes through data. She has had a diverse academic background.