Competitive International Strategy

Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.

Autorentext

Anders Pehrsson is a Professor in the School of Business and Economics at Linnaeus University, Sweden.

Inhalt

1. Content of the volume. PART I. The model for competitive international strategy. 2. Components of the model for competitive international strategy. 3. Relationships in the model. PART II. Key issues when implementing a competitive international strategy. 4. Implementation of international geographic expansion. 5. Strategy competence and expansion in a host country. 6. Global responsiveness through digitalized production: the Cargo Handling Firm. 7. Global responsiveness through online and offline value adding. 8. Balancing global standardization and responsiveness. 9. Cognitive obstacles to realization of competitive international synergy. 10. Adjustment of a competitive international strategy: impact on entrepreneurial re-orientation. PART III. Coping with changing international competition. 11. Putting the model for competitive international strategy into practice. 12. Contributions to strategy literature.