Connected Car: an Opportunity to Engage with Customers

The automotive industry is facing one of the biggest transformations in history. The introduction of internet connectivity inside cars will impact dramatically several aspects of this sector. It has for many years been a closed industry. Recently it has demonstrated to not being able to keep pace with the evolution of the consumer electronics technology development. But now automotive makers have to open their industry to internet and to all the challenges and opportunities that it involves. Internet companies, such as Google and Apple, are entering into the vehicles. Also communication and telematics companies are making strategic alliances to enter into the automotive industry. The competition is going to change and customers will be vis-a-vis to a new kind of car, the Connected Car.

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Alessandro Catalano - Departamento de Dirección y Negocios, Grado en Dirección General, Cátedra de Marketing Internacional.