Consumer behavior and the use of telecommunications

Consumer behavior has been the focus of much research and is considered a very relevant topic in the context of society and the consumer market. This is because consumers are becoming increasingly demanding and consequently organizations have to adapt to this new reality, constantly seeking innovation and quality in the supply of products and services and, above all, satisfying and retaining the loyalty of these customers. Therefore, with the aim of encouraging studies of this nature, the main objective of this book was to analyze the behavior of consumers who use residential landline telephone services.

Autorentext

Rebeca Figueira es máster en Administración de Empresas por la UFPB. Tiene un MBA en Gestión Empresarial por la FGV y es profesora de enseñanza superior. Desarrolla actividades científicas, publica artículos sobre el tema y presta servicios de consultoría a empresas. Suzana Nicolau es licenciada en Administración de Empresas por la FMN y trabaja en la administración de Postal Saúde.