Consumer Behavior Research - Cases Methods and Practices

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer's Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.

Autorentext

Dr.Dhananjoy Datta did his M.A in Economics from Jiwaji University,Gwalior,M.P, India. He did Small Industries Management Program and Post Graduate Diploma in Business Management in Marketing & System from IISW&BM, Kolkata,W.B,India. He did his Ph D in Agriculture Economics & Marketing from National Institute of Technology, Agartala, Tripura,India.