Consumer Behavior Towards Green Marketing Products

The environmental protection is an important task in the present era. The recent information about consumer behavior towards products which protects environment is explained in this book. The behavior of consumers towards CFL Bulbs, Jute Bags, Organic Food and Organic Clothes is described by the author. The marketing practitioners and researchers in the field of green marketing can gain insights from this book. The academicians can use this book for teaching to students who have opted for green marketing specialization. The consumer behavior model which is described in this book helps the future researchers to conduct longitudinal studies about consumer behavior towards green marketing products. The advanced statistical tools like SPSS AMOS was used for data analysis. The scholars who would like to latest statistical techniques can use this book for vital insights during their research in green marketing field.

Autorentext

Dr. Perumandla Kishore Kumar had did his Ph.D in Management from Pondicherry University. He had published 2 international and 15 national research articles. He had been teaching to MBA students in different institutions for the last ten years.