Consumer buying behavior towards online shopping

Internet transactions involve a wide range of risks which may effectively discourage the consumer from shopping online or have a strong adverse impact on the level of consumer satisfaction with the product itself and the shopping process. In any business organisation various risk elements are part of business operations. That is why all companies which do business over the Internet should pay attention not only to economic risk that can be managed with derivatives purchased to protect against fluctuations in prices, exchange or interest rates, but also psychological risk and the possible loss of time by consumers when shopping online.

Autorentext

PHD Candidate at the Faculty of Economics, Finance and Management of the University of Szczecin. She gained professional experience in the Internationale Commerce Corporation in Germany and China. She appeared as a speaker at numerous conferences in the United States. Scientifically interested in the issues of Social Media Marketing.