Consumer Emotional Intelligence and Impulse Purchase Behavior

Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment. Let's compare how online purchase behavior differs from traditional store purchase behavior considering the impact of consumer emotional intelligence.

Autorentext

Kashif Abrar ha conseguito un master in scienze gestionali presso la Bahria University di Islamabad, Pakistan. Ha un'esperienza di ricerca diversificata nel campo del comportamento dei consumatori online, del comportamento di acquisto tradizionale, della gestione dei marchi e della realtà aumentata.