Consumer Online Shopping Behaviour

The book is aimed at providing a comprehensive understanding on e-retailing environment and online consumer behaviour. A detailed discussion is made on consumer online buying experience, influence of perceived benefits and risks on consumers' shopping behavior, and consumers' perceived value related to online shopping. This book gives a unique experience to the readers as it contains textual information as well as a case study based on empirical research.

Autorentext

Dr Chandra Sekhar Patro is Assistant Professor at Gayatri Vidya Parishad College of Engineering (A), India. He holds a PhD in Commerce and Management Studies from Andhra University, India. He has published 44 research papers in reputed national and international journals and 42 book chapters.