Consumer Perception about Chinese Goods

Products made in China has been an important issue in the world economy for a while. Chinese products seem to have sceptical quality and prices. Besides this, the awareness drive against fake products is also affecting the perception of Chinese products. This book helps to derive answers to various questions and helps in - To study Indian consumer perception about Chinese goods. To study attitude of Indian consumers about the Chinese goods whether its positive or negative. To try and derive out how youth and other age group can contribute to purchases. To analyse various issues prevailing in the society regarding Chinese products.

Autorentext

Isha Mehta is currently a student at Som-Lalit Institute of Management Studies, Ahmedabad perusing her Masters in Business Administration with a specialization in Marketing subject. She has done her graduation in Business Administration from M.S.University, Vadodara. She also holds her Diploma Degree in International Business Management.

Klappentext

"Products made in China" has been an important issue in the world economy for a while. Chinese products seem to have sceptical quality and prices. Besides this, the awareness drive against fake products is also affecting the perception of Chinese products. This book helps to derive answers to various questions and helps in - To study Indian consumer perception about Chinese goods. To study attitude of Indian consumers about the Chinese goods whether its positive or negative. To try and derive out how youth and other age group can contribute to purchases. To analyse various issues prevailing in the society regarding Chinese products.