Consumer Preference and Service Quality Provided by Hotels in Gujarat

This research is all about what consumer expect before preferring any hotels and how he/she feels satisfied to being there. Perception and actual service quality provided by hotels in GUJARAT. And GAP between offered and provided service quality. For conducting this research researcher has considered different cities and types of hotels to understand the scenario. It will have to analyze and understand consumer preference and behavior.

Autorentext

Nandish Upadhyay has done B.B.A.(marketing) from Vnsgu Surat(IND) and MBA(Marketing) from Gujarat Technological University Ahmedabad(IND) and diploma International Business from Ahmedabad Management Association.